METHOD, a global network of MCA-enabled advisors
focused on maximizing brand contribution to the business
The only platform to use the voice of the customer and the company’s own business data to assess the effectiveness and efficiency of marketing activities and gauge their contribution to financial performance.

Its single currency model enables accountability of marketing. In today’s digitized world driven by omnichannel strategies, the MCA is unique in its ability to optimize customer journeys across both digital and non-digital touchpoints and empowers decision-making with direct impact on value creation.
Used By 200 Companies Worldwide
Over 35,000 Brands Audited
In 500+ Categories
In 90+ Geographical Markets
MCA-based solutions implemented around the world at:
Find out how MCA detected the rise of digital contacts
and remains to date the only solution to assess all elements of the marketing and communication mix
Emergence and rise of
digital Contacts
Check out our Resources
Check out our Resources section for more white papers, position papers and case examples…
Growing brand in a ZBB environment by Alvarez & Marsal
About ROI marketing
About the MCA/System
One of the most incredible things about the Market ContactAudit® is that it is actually becoming more relevant and valuable over time. (…) The growth of the internet and the growth of the number of contacts that brands have with consumers is escalating and we have a greater need now more than ever to have a product that gives us comparative data across all of these contact points. (…) Something else is that this methodology is totally relevant in every single country in the world and every single category in the world and I find this astonishing. We’ve been able to run projects in really small countries, Latvia, Lithuania, Estonia, (…) as well as in the biggest countries and for any category, B2B, B2C.

Frank Harrison , Global Research Lead, Data Sciences Practice - Publicis Media

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