About
a leading solution that allows a brand to measure and manage all elements of the marketing & communication mix empowering the marketing function towards:

Effectiveness | Efficiency | Accountability
Effective. Efficient. Accountable.
Ready to manage with...
The right metrics
A single currency model +
Brand Experience Points (BEP) and Brand Experience Share (BES) allow comparison across brands, markets, categories and over time.

Earliest indicator of marketing outcome +
Brand Experience Share (BES) is correlated to Market Share at over 80%.

Validated, transparent, flexible and fast +
Key business indicators and figures adaptable for local and category needs.

Universally applicable and comparable immediately +
Any market, any category including B2B/Professional

Level of granularity to suit local needs.
A frugal process
To integrate MCA with business data +
i.e. marketing budgets and market shares.

Including cloud based project management, +
automated outputs, and a toolkit to support contact mix optimization and lookalike targeting.
Calibrated enablers
To empower all stakeholders +
towards fact-based marketing management.

To manage acceptance and change durably.

Including access to +
24/7 learning center, Library & Archives and automated Work in Progress.
Deliver Decision making solution for all stakeholders.

Performance metrics for the business -
- Optimize marketing mix management and resource allocation
- Implement accountability and best practices management in marketing
- Identifies opportunities to improve cost efficiency in marketing communications by 20% to 30%

Diagnostics for brand/marketing teams -
- Analyze the marketing and communication mix across all activities through consumer-led SWOTs
- Evaluate which brand’s marcom activities are: effectively contributing, in need of improvement, or should be reconsidered
- Conceive and execute brand initiatives that effectively and efficiently engage with consumers
PROFILE
1
Effectiveness
Support development and execution of strategies to maximize conversion of brand activities into market share
Grows market share & brand value
2
Efficiency
Identify most efficient touchpoints/contact mix and maximize consumer interaction contribution with the brand
Puts your resources where they work
3
Accountability
Provide a marketing operational dashboard for measuring ROI and optimizing spend to various organizational levels in the enterprise including C-Suite
To be transparent to all
OUR CLIENTS
MCA-based solutions implemented around the world at:

For

Brand

Owners

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Advisors

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