The right metrics
A single currency model +
Brand Experience Points (BEP) and Brand Experience Share (BES) allow comparison across brands, markets, categories and over time.
Earliest indicator of marketing outcome +
Brand Experience Share (BES) is correlated to Market Share at over 80%.
Validated, transparent, flexible and fast +
Key business indicators and figures adaptable for local and category needs.
Universally applicable and comparable immediately +
Any market, any category including B2B/Professional
Level of granularity to suit local needs.
A frugal process
To integrate MCA with business data +
i.e. marketing budgets and market shares.
Including cloud based project management, +
automated outputs, and a toolkit to support contact mix optimization and lookalike targeting.
To empower all stakeholders +
towards fact-based marketing management.
To manage acceptance and change durably.
Including access to +
24/7 learning center, Library & Archives and automated Work in Progress.