RESOURCES
Emergence and rise of digital contacts
About the MCA/System
Growing brand in a ZBB environment by Alvarez & Marsal
MCA with or vs Market Mix Modelling
About ROI marketing
FMCG: Marketers need to move beyond modelling and ‘big data’ to regain their strategy
The challenges of integrated communication in pharma marketing
How should food brands be focusing their digital strategies
MCA/System addressing the urgent challenge
Emergence and rise of digital contacts
About the MCA/System
MCA/System addressing the urgent challenge
Growing brand in a ZBB environment by Alvarez & Marsal
MCA with or vs Market Mix Modelling
About ROI marketing
FMCG: Marketers need to move beyond modelling and ‘big data’ to regain their strategy
The challenges of integrated communication in pharma marketing
How should food brands be focusing their digital strategies
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