The Team
Oscar Jamhouri / Yamhure
Group Chief Executive Officer
Elie Salem
Group Chief Operating Officer
James NG
Group Legal Counsel
Mike Bambrick
Executive Director, Global Client Service
Eric Dherte
Regional Commercial Director - Europe & Latam
Sumit Arora
Regional Commercial Director, Asia
Marek Winiarz
Scientific Process Advisor
Peter Callipolitis
Senior Research Manager
Anita Rak Evangelides
Research Manager
Sawsan Khalil
Office Manager
Oscar Jamhouri / Yamhure
Group Chief Executive Officer
Oscar is the Founder & Chief Executive Officer of Integration® Group of Companies. It was his personal commitment to "delivering accountability in marketing and communication" that resulted in the creation of Integration 20 years ago.

Today, Oscar leads a global group of companies that specializes in the measurement and management of marketing as well as the development of marketing accountability systems.

Prior to founding Integration, Oscar was a Director at BBDO and is a regular guest speaker in the field of Integrated Marketing & Communications at universities and industry events worldwide.

Oscar holds bachelor degrees in French Literature, psychology and advertising tech from Sorbonne University.
James NG
Group Legal Counsel
James graduated from the University of Canterbury, practiced law both in London and Singapore as a barrister before he joined DY&R [a global joint venture between Dentsu and Y&R] as its General Manager in Singapore.

His career with DY&R lasted 15 years, with postings in Hong Kong and ultimately back to Singapore to establish DY&R's headquarters. In his final position, he was Regional Managing Director, Executive Vice President, Asia Pacific with regional responsibilities for all key global clients including Citibank, Colgate Palmolive, Kraft Foods, Sony and Ford. In 2002, James formed his own consulting firm advising clients on strategic acquisitions/alliances in the marketing space. He has as since become an investor as well as responsible for Asia and the group's corporate affairs.

James sits on several Singapore government committees to support the growth of marketing communication effectiveness within the region.
Eric Dherte
Regional Commercial Director - Europe & Latam
Eric grew up in São Paulo, Brazil, graduating from the FEI engineering school. Four years after working at the French group Saint-Gobain in Brazil he obtained his MBA (international program Getulio Vargas, São Paulo / ISA-HEC, Paris) and worked in Paris in financial services.

For 15 years he occupied senior positions in France, Brazil, Argentina and Uruguay, in fields such as sales, marketing, e-business, technology, operations and administration.

Eric has worked in product development, electronic banking services and distribution channels (call centres, internet banking, ATMs, etc.), as well as reengineering and process automation.

He joined Integration Group of Companies in April 2005 as an MCA Auditor, developing new business opportunities in Latin America. Eric currently lives in Buenos Aires, Argentina.
Sumit Arora
Regional Commercial Director, Asia
Sumit brings nearly two decades of experience across global information, measurement and analytics firms including Nielsen, Synovate and JD Power. He has been in at the forefront of setting up marketing measurement systems for clients and industry, including NCBS in India and the FMCG Ecom Index for India.

Sumit is an MBA in Marketing and is a certified Lean Six Sigma Executive Black Belt.
Marek Winiarz
Scientific Process Advisor
Marek's 25 years in corporate management includes The Coca-Cola Company, General Electric and Ford Motor Company. Marek received training and practice as a Six Sigma Master Black Belt at GE, where he implemented Six Sigma systems and processes internally and with over 50 GE business partners.

Marek has experience in the aerospace, automotive, defence, electronics, food, optical media and retail sectors. He has several publications in the area of measurement and instrumentation and holds a patent in high energy laser processing. Marek is a registered Professional Engineer, a Bachelor of Science in Physics and a Master of Mechanical Engineering from Purdue University.
Peter Callipolitis
Senior Research Manager
Peter joined Integration Group in June 2007. He was born and raised in Johannesburg, South Africa, and graduated from Rand Afrikaans University with a Bachelor of Commerce, majoring in Industrial Psychology, Business Economics and Economics.

Following a short stint in lecturing, Peter joined a consumer research company, Bateleur Research Solutions, where he spent 10 years.
Mike Bambrick
Executive Director, Global Client Service
Mike graduated with honours from Warwick University Business School. He started his career as media buyer at Boase Massimi Pollitt in 1984, later becoming the Media Planning Group Manager, responsible for over £100million of business. During this time, he won two Media Week Awards for excellence in media planning.

Mike joined Integration Group of companies in 2002, leading the development of its delivery to clients, and establishing MCA/Metrics as the global gold standard of measurement in marketing communications.
Elie Salem
Group Chief Operating Officer
Elie Salem joined Integration Group of companies in January 2004 as Director of Operations. Prior to that, he was a Deputy Managing Director of a building automation and safety company in Lebanon where he helped build the company into a leading ISO 9000:2000 certified organization.

The focus of Elie's career has been in process improvement and automation as well as the design and implementation of enterprise-wide integrated information solutions.

Elie received his Bachelor degree in architecture from the American University of Beirut.
Anita Rak Evangelides
Research Manager
Anita joined Integration Group in January 2012 and brings over 15 years of experience in Market Research.

Prior to joining Integration Group, she worked as a Research Manager at Synovate leading the P&G account team.

Anita was born and raised in Poland where she graduated from the Warsaw School of Economics.
Tana Haidar
Content and Communications Project Manager
Tana joined Integration Group during January 2016 as a Content and Communications Project Manager

She has graduated from the Lebanese American University with a Bachelors Degree in Business Marketing.

Before joining Integration Group, Tana worked as a Public Relations and Communications professional within Beirut, Lebanon.
Sawsan Khalil
Office Manager
Sawsan joined Integration Group in September 2004 as Office Manager.

She holds a Diploma in secretarial studies and has many years of experience as a Personal Assistant to Executive Level Directors.
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